We talked a bit about stabilizing our systems and creating race-to-the-top trends.
At some point you’ll get so good at those that you’ll ask, “This is fun, what next?!”
It’s important to note, before we get into it, that you may get to a ‘what’s next’ position on one part of your business before another. You don’t need to wait for your entire world to be screaming ‘what’s next?!’ to implement these next changes. You can do them on each individual area as it is ready.
The basis here is simple: anything we stabilize on a local scale is now ready to contribute back to the global scale.
One of the key marks of emergent transition systems is the ability to optimize the local individual results while still benefiting the global shared sustainability. We’re all on Space Ship Earth together. Division is an illusion. So while you’re getting your ducks in a row, it’s important to make sure you’re not hurting the global system in the process.
So now that you’ve got some of your local-system metrics stable, it’s time to get into regeneration.
The first and possibly least obvious is your environment. The spaces you create and the physical world you influence. There’s a notion in modern architecture and use of space that assumes humans live in grids and squares. And thanks to the capitalist notions of a developing United States, most of our buildings reflect this.
Whenever possible, implementing ideas of Biophilic Design into what you create, how you use your space, and where you put the coffee pot will greatly improve the environments you control.
This includes not only changes that feel best for you, but also changes that impact the spaces we share with other animals.
For more on this, you can grab a copy of this free PDF by Terrapin Bright Green, LLC on Biophilic Design in Architecture.
Next, it’s time to incentive’s sharing.
This is the act of contributing in a communal way to the commonwealth; putting resources into the global pool so that your access doesn’t mean someone else loses access. It’s important to note that incentives are tricky business. It’s an explicit act of convincing someone else to pick your preference over theirs.
So as you create incentives (such as lower-than-normal membership access to your workshop or shared equipment for similar businesses) there are two guidelines to follow:
- Make the incentive available but do not exaggerate in advertising. Essentially you’re giving an option, not demanding compliance.
- As soon as possible move away from Incentivized sharing. Once you’ve opened access to the assets you control, ditch the intensive and go for honest shared resources.
In the long run this will produce more ethical and stable community pools of resource. Follow these two guides and your intensives will be naturally outlived.
Along those lines, the next way you can work towards regeneration is to feed the commonwealth in general. Convert non-finite information resources to all-access. These are the things you know that can be put in digital content and copied infinitely.
But as we discussed, the old-paradigm folks will try to subvert that act of good faith. They will copy and attempt to monetize the information you’ve shared. We can’t stop this, but we can slow it down by using some of the current-systems own tools.
These are the International Standards of Use.
Whenever you contribute non-finite digital information to common use, mark it as International Standard, (CC BY-SA 4.0).
- CC, Creative Commons (this means anyone ca use it)
- A, Attribution (this means they must mention you)
- SA, Share Alike (this means it must also be CC A-SA)
The goal is to create a chain of shared information that not only shows who is participating, but spreads the useful information.
Lastly, in everything you do, create products, services, and information that not only refuses to create addiction, but actually counter-acts it.
In some industries there are ‘best-practices’ and features that will intentionally or naturally create addiction in your audience and your clients. Notice: addiction is not the same as appreciation.
If your audience is coming back it should be because they like what you’re sharing and how you’re sharing it. But whenever possible, if you see an element of addiction present, remove it immediately.
Some examples of addiction characteristics:
- Intentional Cliff hanger content where the audience.
- Example:Clipping a complete article into two parts purely to get traffic.
- Additives and ingredients that, in excess, cause biological addiction.
- Example: Sugars
- Product features that are designed to require service.
- Example: weaker metal parts on automobiles.
- Unnecessary Memberships
- Example: Placing one off content or training in membership-based access.
If you find more, share in the comments!
And now,you’ve set your business in the direction of not only sustainability but regeneration.
This has some excellent side effects, including the development of trustworthiness. Your audience and your clients will be able to trust you more, and therefor pick your service first, because they can see you care.
Remember, demonstration first. When you simply share what you are, everything becomes easier. So the best way to create a good brand is to be a good brand.